Revealed - the most generous Christmas shoppers in the UK are from here

Nationwide, women will spend £650 compared to men at £490 - but the best buyers are from this UK area

Generous giving: Geordies have been named the biggest present buyers

Generous Geordies top the shopping charts for buying Christmas presents .

Tynesiders each spend an average £683, followed by Oxfordshire folk at £664 and those in the South of England at £662.

But the Cornish part with just £527 on gifts, compared to the £570 national average, according to marketing firm Destination CMS.

Nationwide, women will spend £650 compared to men at £490. And women take 32 hours to pick out gifts, while men take 20.

Data from retail marketing company Destination CMS has discovered that on average Britons will spend £570 each on presents this year.

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But the insight also found that people from the North East are the most generous in the country, spending £683 each. This is followed by Oxfordshire (£664) and the South of England (£662).

Present opening: Better be in the North East than anywhere else this Christmas

The country’s preference to buy Christmas presents is surprisingly still the local High Street or shopping centre with both more popular than jumping online to stack our stockings (76% and 70% respectively).

However, in spite of this, one in five Brits will do all of their shopping on websites.

Russell Crisp, chief executive at Destination CMS, said: “Christmas is most people’s favourite time of the year and it clearly shows with the amount of money and effort spent across the country ensuring the best possible day.

In spite of recent tech advances, it’s interesting to see how many people still choose to conduct the majority of their shopping in person rather than simply logging on to fill their baskets at home or work.”